Ambush marketing? PRIME sued by US Olympic committee
The Paris Olympics start this weekend, and right on cue the BBC has reported that the US Olympic and Paralympic Committee is suing Logan...
Lewis Silkin Sports Insights
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Olympics: On your marks, get set... SAY CHEESE
As we look forward to a bumper year of major sporting events in 2024, the attentions of many within the sports and marketing communities...
You're invited! Ambush Marketing: what to watch out for ahead of the Tokyo Olympic Games
Join me for the next webinar in our A&M series on Wednesday 21 April (4.30pm BST).
With the approach of the Tokyo 2021 Olympic and...
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