There's been a lot of talk about the impact of virtual and augmented reality on our viewing experience however to date, I don't know...

Since 2014, Inter Milan (officially called FC Internazionale Milano) has tried to secure exclusive rights to “Inter” as a trade mark at...

Whether the word 'Nike' conjures up images of the Greek winged goddess of victory or the sports gear brand beloved of top athletes, you...

The FIFA World Cup has seen a proliferation of ambush marketers - advertisers who are not sponsoring either the event or any of the...

We all know now that football didn't come home, despite the valiant efforts of the England team. 

However, in the midst of England's...

Risking Donald Trump's ire - though they're in good and plentiful company on that front - American mega-brand Nike have recruited Colin...

The Singapore Grand Prix is a highlight of the F1 circuit. The night race attracts fans from around the world and looks spectacular on...

In an unremarkable ruling this week the Advertising Standards Authority (ASA) found that UK Athletics Limited (UKA), the governing body...

The Olympic Games are always evolving.  Younger generations may not realise that until relatively recently most sports made...

I reported here in my blog last month that Germany has thrown a hammer through Rule 40 of the Olympic Charter (the rule which...

Betting ads and sponsors are a common sight in English football. 

Last month, we saw the latest ad to be caught off-side: a Twitter...

Protecting children from gambling ads: new guidance issued

The gambling industry is under intense scrutiny. The number of ads encouraging...

Completing an Official Licensed Panini Sticker Album is as much a myth as it is an achievable target for most collectors. But that's where '

In a week that has seen Alastair Cook receive a knighthood for his services to English Test Cricket and England’s One Day side break the...

Artificial intelligence is a broad concept. 

At its core, it involves designing machines that, like humans, are capable of acquiring...

Real world advertising is fine - sure - but ad space is proving just as effective (and valuable) in the virtual realm.

Video games are now...

New Japanese ticketing legislation will come into force on 8th June 2019, banning the re-sale of tickets for profit and the possession of...

The profile of women’s sport is at an all-time high and brands that have invested in female athletes, teams and events are riding the...